UPDATE NOTICE: NetQuote is now an All Web Leads property.  For a current list of lead companies offering auto leads please navigate to the home page or visit the pages linked on the right sidebar.

As the largest lead provider in the nation, NetQuote provides quotes to more than three million consumers every year. Since 1989, they have connected approximately 25 million consumers with insurance agents throughout the United States.

Auto leads are easily the largest volume product that NetQuote offers although they do provide other lines as well.

Cost of Leads

Like many companies, NetQuote has preset costs for each type of lead. This gives the agent the ability to know upfront what they are paying.

For the most popular leads, there is more than one preset pricing level. For example, auto insurance includes the following types:

  • Preferred plus
  • Preferred
  • Specialty standard
  • Specialty plus
  • Standard
  • Juvenile


There are a variety of filters that can be used when relying on the NetQuote system. All of the preset filters are in place to help the agent find a specific type of lead, thus increasing the chance of making a sale.

There are both consumer and geographic targeted filters. All geographic filters are free. The consumer filters cost a little bit of money, but they the agent to receive pre-screened leads that have a better chance of converting.

Popular geographic filters include: zip code, state, and country. When choosing filters for the actual consumer, there are a variety of options for each line of insurance.

Additional Lines

NetQuote offers a wide selection of lead types outside of auto.  Option include the following:


  • Home
  • Renters
  • Commercial


  • Life
  • Health
  • Group Health
  • Disability
  • Long Term Care
  • Medicare
  • Mortgage Protection
  • Senior


NetQuote is known for selling its leads to a large number of agents. In short, this means that there is increased competition for each sale.

The company states that they typically send each lead to three to four agents. However, they make it clear that it can be sold as many as eight times. With so many agents calling the lead, there is no denying that it will increase the difficulty of making a sale.

While this may sound like a downfall of using the NetQuote system, they have been in business for more than 20 years. With thousands of agents using the system, day after day, they must be doing something right.

Lead Sharing

Lead sharing is nothing more than when a company, such as NetQuote, sells its leads to other services when it doesn’t have a buyer. Subsequently, those services then sell the leads to their own agents.  This is done to ensure consumers are able to get a response to their quote request.

At this time, NetQuote has multiple lead sharing partners in place. This is a big deal for one reason: it means that the lead you purchase could be sold more than the average of three to four times. Even though agents are not buying through NetQuote, they are still going to be competing for the final sale. Most shared leads industry wide will be sold to 5-8 agents for popular ZIP codes.  If you are in a less populated area there is a chance you will have less than 2 competing agents or no competition at all.

Lead Delivery

All leads from NetQuote are delivered to agents via email, text, CRM or through the exclusive NetQuote Lead Management System in real time. This ensures that the agent has the best chance possible of making a sale.


NetQuote bills agents at the beginning of the month for all leads purchased in the previous month.

Final Word

It is easy to see that NetQuote has a lot to offer, thanks to the fact that they have been in business for an extended period of time. New agents continue to sign up and do business with the service, showing that they are happy with the results. They enjoy the competitive pricing structure, variety of lead types, and the ability to use filters to target the appropriate group of consumers.

For agents, NetQuote offers a great way to purchase high quality leads at an affordable price. Although the service is not the right choice for every agent, it is definitely worth a try. With an offer of 15 free leads for new customers, there is enough incentive to experiment with the company in the near future.


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